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What's the best way to maintain consistency in motion branding across different projects?
Asked on Feb 21, 2026
Answer
Maintaining consistency in motion branding across different projects involves establishing clear guidelines and using consistent animation principles, timing, and visual elements. This ensures that all motion graphics align with the brand's identity and message.
- Define the brand's motion style, including timing, easing, and animation principles.
- Create a motion branding guide with templates and reusable assets.
- Regularly review projects to ensure alignment with the established motion branding guide.
Additional Comment:
- Develop a style guide that includes motion-specific elements like transitions and pacing.
- Use consistent color palettes, typography, and iconography across all projects.
- Incorporate feedback loops to ensure ongoing alignment with brand goals.
- Utilize software features like libraries and presets to streamline consistency.
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